Posts Tagged ‘psychology’
For quite a while now I've been among those warning that the wild-wild-West days of internet marketing were drawing to a close.
With Google's recent Panda updates, I am feeling somewhat vindicated.
The Panda updates have hit many IM sites very hard.
Of course, a lot more than Panda has been going on lately:
- AdWords has canceled the PPC accounts of thousands;
- PayPal has closed many IM-ers' accounts;
- Other payment processors are about to disallow IM vendors;
- Clickbank has recently de-listed hundreds of IM products;
- YouTube has dumped thousands of make-money-online videos;
- Amazon has pretty much ended PLR ebooks being sold on Kindle;
- Sales of IM-related products are down, refunds are up.
Am I okay with all these changes? Not exactly. But I do understand that this is what happens when some "opportunists" misbehave.
It is this way in all walks of society it seems. Because some abuse the system, everyone has to pay the price. It's not fair. It's not just. But it is the way things are.
The only thing we "good guys" can do about it is to work that much harder and hold ourselves to higher and higher standards.
As the old saying goes, "when the going gets tough, the tough get going."
So . . . are you ready to offer more value to real people? Are you ready to care even more about the quality of what you teach, what you sell, and about the quality of your web sites, pages and posts?
No? Then rest in peace with the dinosaurs. They couldn't adapt either.
Yes? Then welcome to the post-Panda, post-wild-wild-West internet marketing world. Time for everyone to grow up.
Hello again. Sorry about the long hiatus in terms of this blog. I've been very busy, of course. Also, I've been battling illness and care-taking responsibilities.
My sincere apology for not updating this blog sooner, but I don't like outsourcing it and sometimes my life stuff just gets in the way.
Anyway, if you follow this blog, thanks for your patience, and I hope you will find that what I am about to recommend to you is well worth the wait.
If you are just starting your online business venture or if you feel your business effort has been going off track lately, I'd like to recommend something 'holistic' in terms of building your business the right way.
(I just wish something this good had been available when I was starting out.)
So here it is:
- Michael Christon's Personal Fulfillment Machine
This is not a script or plug-in or marketing robot or tool or marketing course.
Yes, those can be valuable in the right context.
This is something very, very special.
But first, a little background.
I have listened to and viewed various success and motivational programs over the years. As a result, every now and again I've been prompted to do a little brainstorming about where I'm trying to go and why.
It's always been a kind of re-envisioning, and it has often been just after these brief interludes that I've been my most creative, productive and fulfilled.
Knowing from my own experience how helpful I've found such opportunities, I was understandably …
Well, I don't know how to say this without it sounding hyped, but I was very "excited," or "wowed" or "impressed," or something that sounds a little bit over the top like that, to discover Michael Christon's Personal Fulfillment Machine training.
If you've sampled the combined works of various motivational and business thinkers as I have, old and new, e.g., Tony Robbins, Brian Tracy, etc., then you may think you've already heard much of what Michael has to say.
I pretty much felt that way myself at first. So why am I now so excited about this?
Because Michael has a compelling talent for presenting the information, old insights and new — a way that offers new perspectives, eliminates the extraneous, and systemizes and explains the essentials of how to build a more fulfilling life and business.
I feel as if he has burned away the fat, leaving only the condensed, concentrated, lean, mean, and useful behind — yet he has also kept the information palatable and easily accessible.
And there is nothing cookie cutter about Michael's approach either.
He teaches a methodology — a manner of thinking and of structuring your thinking about yourself, your life, your values, your goals — that allows you to create your own custom template that can help you build your ideal, and very personal, future.
I've been through the course, and I know it's worth going through again and again.
I believe you, too, will agree it is going to be helpful to contemplate, again and again, what Michael has to say.
Frankly, most of us need that kind of repetition to really "get it" (whether we will admit it or not). By following — more closely each day — what Michael has to say, I am certain any of us would be better able to align our business goals with our values and have a much more fulfilling life and a more successful business.
Because I believe the bottom line is that that is what we all want, I'm recommending PFM to you. And because:
- I believe it's for those just starting out.
- I also believe it's for those who need to get their business and life back on track.
- Actually, I can't think of anyone in business, or anyone hoping to start a business, who this training couldn't benefit.
Briefly, here are just a few of the questions and considerations you will be exposed to when you decide to take a journey toward your Personal Fulfillment Machine with Michael Christon:
- Where are you now?
- Where are you going?
- How are you going to get there and are you 100% sure you want to?
- Moment of truth: how's your mental, physical and spiritual health? Are you achieving soul-destroying success?
- What's your 'bucket list?'
- How to have something exceptional in your life and in your business.
- How can understanding yourself and your values make your business effort easier and more profitable?
- How your business can become your personal fulfillment machine and why it's absolutely imperative that it should be.
- Your life's blueprint: using imagination and visualization, coupled with your values, to "walk around" your life's blueprint, and why doing so can empower your life and your business.
- Why is becoming richer in every other way ultimately more valuable than becoming financially rich, and why the former makes the latter that much more possible and satisfying?
- Purpose and structure: why becoming uncommonly successful has so much to do with ways of thinking that may seem initially to have virtually nothing to do with your desire for success.
- How to break the impossible down into the possible.
- How to supercharge your business's mission statement, and why you must.
Far too many start businesses without a clue. They know not where they are going nor how to get there. Michael reminds us that starting a business is about far more than just making money or being your own boss. This kind of training — this kind of thinking — is far too often neglected, yet it is by far the most important. I cannot recall having ever recommended anything more potentially valuable than Michael's Personal Fulfillment Machine.
This is the stuff that our dreams are made of.
Trust me, this will inspire you today and, applied, it will have an enormously positive impact on your life and business for decades to come:
Michael Christon's Personal Fulfillment Machine
Thank you for your time and for considering my recommendation.
To your success!,
Richard D. Farley / MythoSpheres Development
As we all know, taking risks means facing the uncertain and unpredictable, and understandably, it can be scary. To risk means facing the possibility of humiliation, criticism and loss. It can even mean disastrous loss and having to pick up the pieces just to start all over again.
Who wants that? Why would anybody take risks when the costs can be so great, when there is so much to lose?
Part of the answer of course, is that an unwillingness to take risks, when they are appropriate, can in and of itself be the biggest risk of all.
Life is dynamic, always changing, and risk opens opportunities to grow with change rather than be victimized by it. Taking a risk means you are making things happen in your life rather than just letting life happen to you.
Self discovery, new ideas, new skills, new and exciting experiences, new interests, renewed confidence and previously unrealized talents can all be rewards of risk.
And a life without risk can easily become a life that is lived primarily in fear — and sometimes without interest, without enthusiasm, without exhilaration, without, well, a sense of being truly alive.
But why talk about this?
Because my observation and experience suggest that the fear of taking risks — or too much eagerness to take them without sufficient thought — are the two characteristics, the two extremes if you will, that have diminished far too many lives.
And whether I can succeed in this or not, I want to do what I can to keep any of that from happening to the people I know and care about, i.e., my family, my friends, my business associates and my customers — you.
But of course, I don't mean the mundane risks we take every day, the ones we don't think about because we can't see their potentially life-changing effects (even when they are there) because we have become so inured to them.
What I am really talking about are the big ones, the ones that we know are big and that we face only a handful of times in our lives, the ones that we may even know can make us, or even break us.
Of course I don't want to suggest that there aren't at least a few guidelines one can use to evaluate these risks.
Certainly, if a potential outcome is very positive and the potential downside is very limited, that's probably a risk worth taking. And contrarily, if the potential downside is great, but the upside is relatively modest, many would rightfully question the wisdom of taking that kind of risk.
With some thought, of course we can all take calculated risks, considering our finances, our circumstances, our strengths and weaknesses, our health, our relationships and our sense of fulfillment.
All that said though, there really are no magic wands or crystal balls that can tell us what risks are right for us, or are worth taking, or when.
Still, it is worthwhile to remember that not stepping up to the challenges in our lives can sap our spirits, drain our energies and make our own personal worlds smaller, darker, flatter and far less fulfilling.
So … if you've had any trouble taking risks up until now, or have had any trouble with having faith in yourself, or in investing in yourself, I hope you will think seriously about the potential rewards of risk, and not just the perils.
As we all know life doesn't come with any guarantees, except, maybe, for one. When death comes, it is not likely to be the chances we took that we will regret, but the ones we realize we should have taken.
Are you going to be okay if what you remember most about your life are the missed opportunities, the times when you plodded along in safety and listened to your fear?
Or are you going to feel a lot more okay about your life knowing that when it really mattered, you went for it? Sure, maybe, sometimes losing — but sometimes winning wonderfully even against the odds?
So what are you willing to risk? If not now, when?
Remember, your time on this Earth is limited. Are you going to look back one day and wonder what your life might have been? Or are you going to put yourself out there, put your dreams on the line and go for it … while the achievement of at least some of those dreams is still a possibility, while you still have the chance?
I don't know about you, but sometimes it starts to sound a little absurd. Doesn't it? Kinda like this:
Here's a way to make HUNDREDS OF THOUSANDS of dollars online, and it only takes a few days to implement!
But wait, here's a way to make MILLIONS online, and it takes only a few hours to set up and then works automatically year round while you're on vacation!!
But wait, here's a way to make BILLIONS online and REVERSE TIME AND GROW YOUNGER while I do all the work for you…!!!
(I know, I know. You wait eagerly with the greatest of expectations for each and every precious word I post (right? I mean your very destiny hangs in the balance), and it's been way too long between posts — but I've been BUSY! And better eventually than never, right?)
- Get in touch with your passion. Find a related need and fill it. Unless you are mentally ill, no matter what your passion is, it is very likely that someone out there has made a successful business out of it — or something closely related. Why not you? Why be halfhearted? Why not be passionate instead? Especially since much of your success (or failure) may depend on it.
- Develop a clear and compelling vision of your business goals. Know what you are setting out to accomplish. If you have a clear vision of what you want to achieve, you are already ahead of 95% of the competition. If you don't, you're already falling behind. If you are pursuing goals you haven't even defined, you are wasting your time and energy.
- Do. Take action. Do the work. At your first inkling that you may be over-educating and over-preparing, stop. Then do what you already know. Just do it. Now. Don't be afraid to fail. Fail fast and fail often. Learn by those failures and enjoy them. Enjoy them? Yes! Celebrate! Jump up and down, do a little dance and pat yourself on the back. Heck, go ahead and gloat. With every failure, you're learning and growing! Learn to understand and appreciate that.
- Understand the power of your own mind. Don't hope for success. Expect it. Positive expectation is far more powerful than hope. Unlike hope, expectation does not include a consideration of the possibility of failure. Be positive, stay positive, pursue positive. Avoid negative people and negative influences and negative self-talk. Focus on developing strong belief in yourself and your vision. Remember the vision? Focus on that, not on what you are having to go through to get there. Know that the vision is worth it.
- But keep initial day-to-day expectations realistic. Stop striving for perfection. If you're just starting out, start out walking, begin small, be patient.
- But be prepared and willing to learn and grow and run.
- Don't be afraid of the competition. Today's competition may be tomorrow's customer or partner.
- Network with successful people, and remember, companies don't do business with one another, people do.
- Know your subject. Don't scatter your attention too broadly.
- Refocus daily on your top two or three goals, and stick with that focus until you are sure you have maximized potential.
- But be flexible. If something isn't working, be willing to change course, even be willing to re-envision and refocus if necessary. Be willing to cut your losses. If a strategy is failing, drop it. Move on.
- Be willing to invest — your time, your energy, your money — whatever you have. And be willing to outsource. Unless you enjoy and get a great deal of satisfaction out of the work, outsource what is not making you money or drop it, and spend the majority of your time and energy on what is.
- Document your successes. Any approach that works has the potential of becoming a system. Systems are easily repeatable. Replication of a successful, working system will often be the best possible return on your investment. But don't be afraid to tweak and test the system. Just because it works doesn't mean it can't be improved over time.
- Celebrate your successes, too (not just your failures) — but be willing to re-invest. Sure, go ahead and reward yourself for a job well done. You deserve it. But don't be too eager for lavish celebrations that will simply eat up your earnings. Re-invest a reasonable portion to ensure your long-term success.
- Work steady but stay balanced. Balance your work and your schedule. Don't lose sight of who and what all the hard work and money are for. Be willing to take time off for your health, and your family and friends, and (sometimes) just to play.
That's it. Everything else is a tool. There are useful ones and useless ones and all-shiny-and-new ones, but they are all nothing more than tools.
And we're all just tools when we let ourselves believe anything else.
Let's all try to help each other remember that.
Okay, I have about a million irons in the fire right now, and my mother just recently went into a nursing home and, well, let me just say that it’s been an enormously time-consuming affair as well…
So I guess what I’m saying is that everything’s been getting in the way, lately, of me saying what I wanted to say, or as soon as I intended to say it. So let me apologize in advance for any omissions or mistakes and just get on with it and say it (I promise when I have time, I’ll come back and correct or add to things later if needed).
First off, I firmly believe that the days of easy money by hook and crook on the internet are drawing to a close and that many of this type of marketer are about to run into a huge brick wall, and I’m about to tell you just a couple of reasons why (there are many).
But before I do that, as previously promised, let me quickly list just some of what we all can do in terms of building our reputations as marketers with integrity, and at the close, I’ll give you my take on why all of this is so very important to understand, and especially now:
A few steps toward building the reputation:
- Be transparent with our customers about the fact that it is impossible for us to know what their needs may be and make it crystal clear in our communications who our intended target for any given communication is;
- Encourage two-way communication, via email or Skype or otherwise, or by using polls and surveys if nothing else;
- Disclose all potential conflicts of interest, i.e., if we, or members of our family, or our friends or others we do frequent business with, stand to profit in any way by the sale of a product, a recommendation, any advice we offer, etc., we have an obligation to let our customers know that, and not just in our terms of service, but in our ongoing communications. (The whole conflict of interest concern virtually disappeared in recent years, but I’m betting it’s going to make a big come back sometime soon — and quite possibly beyond anything the FCC or any other government agency may require; in other words, many consumers are getting increasingly sick of being suckered and misled and many are becoming increasingly sophisticated as well.)
- When possible, educate our customers and suggest resources and opportunities for them to educate themselves. When it’s not possible, encourage them to assess their own knowledge, skills, experience, or situation — personal or professional — so that they may better determine whether or not what we have to offer is appropriate to their needs; and,
- Be sure we are creating and promoting only the best products we know to be available. Or if that is not the case, be absolutely clear as to why we are promoting this particular product or service if it is not the best we know to be available, i.e., best value for the money, product is better supported, better documented, has greater potential for the future, is more compatible, is better for newbies, is more aesthetically pleasing or attractive, etc.
On the last point, I want to say a little more.
Of course I work for my own company and make these decisions myself. Those who work for “the other guy” and are promoting that company’s products may find this more difficult, but it is of utmost importance to promote only the best products we know to be available.
If we truly believe in the benefits of a product, then there is nothing dishonest about telling our customers this and our sincerity and enthusiasm and integrity will show through — all great selling points. We will be more successful, and we will sleep well at night. But if we don’t believe very much in a product we’re promoting and try to fake it, not only are we not serving our customers, we are not being true to ourselves.
If you are selling a product or service you don’t believe in, my advice is to get out as soon as you can. The world is full of better opportunities.
Why it matters, and why more now than ever:
Finally, as promised, why do I believe it is so important to understand this and that there has never been a better time to understand it than now?
The reasons are the most important points of these last few posts:
One way or another, social media represents (among other things) an attempt on the part of increasingly sophisticated consumers to move back to the more personal “word of mouth” approach to discovering valuable information, entertainment, products, services, etc. Marketers are essentially mucking this up, and not just the black hatters, and I guarantee consumers will simply keep fighting back, harder and harder in the coming years.
Most people in my experience really do not prefer doing business anonymously and without recommendation from other individuals they have grown to trust (e.g., via a search engine, some random stranger’s link on a forum, etc.); it is just that, until recently, that was one of the better ways of locating value and information on the internet.
Human nature is what it is, and most of the history of marketing, offline as well as online, suggests that most consumers will continue to strive toward a means by which to establish and maintain the more personal “word of mouth” approach.
The end may not be here yet, but the wild west days of internet marketing are diminishing, and we are seeing a return, or at least a longing on the part of consumers to return, to the paradigm of the old, local shopkeeper everybody knew and trusted.
Marketers who understand this can be one of those trusted sources if we go about our business now in the right manner.
Just as importantly, more importantly even, it is good for us, as human beings, individually and collectively, not to take advantage of one another or act in ways that hurt others or benefit only ourselves, or in other ways that are out of harmony with our higher natures.
Nearly all of us have, at one time or another, fallen into the trap of believing we can fool ourselves or others with rationalizations, and sometimes we can for a while, but there is always a severe price to pay because our emotional make-up, our unconscious, or conscience if you will, isn’t fooled by such rationalizations. The long experience of humanity strongly suggests that such attempts to “get away with” practices we do not believe in, whether or not they adversely affect our business, will almost certainly have adverse effects on our health, our outlook on life, our self-esteem, our relationships with others and our spirits.
Of course, as marketers, and more simply, just as human beings — excepting perhaps a cloistered, ascetic monk or two — we will all continue to make mistakes in judgment, or otherwise, from time to time.
When that happens, or when we become aware that it is happening, we should apologize and make reparations if appropriate. Then we should correct course and allow ourselves to move on.
Because it is always better in the long run to understand and act increasingly in accordance with our values and our emotions than it is to listen to intellectualizations that are designed to simply help us make more money.
And though I hate to end this post so abruptly, and with so little polish, I’m out of time, so that’s it for now. Rushed as this was, I hope you found something here worthwhile. I’ll try to add more thoughts and resources when my life smooths out a bit. Thanks for visiting, and sign up to my list if you like.
To your success!,
Richard D. Farley / MythoSpheres Development