Posts Tagged ‘bias’

Sick and tired of defending your reputation?

Well, that's just too bad.

We were recently invited to promote the concept of creating and misrepresenting your own review sites to promote your own products, i.e., in other words, a training course that promised to teach you the ins and outs of, and supposed advantages of, creating faked review sites that pretend to be unbiased, but are in fact anything but. We are aware that this is a fairly common practice, and that even some of the big boys do it out of hand. We're pretty sure one of our associates even tweeted the training course on Twitter at one point, but upon review, we could think of no circumstances under which this practice could be construed as ethical. So sorry guys. No can do. And no more tweets, either.

Obviously, we can't change the world, much less the world of internet marketing, and we can't even guarantee that some of the products and marketers we promote don't, or won't ever, engage in such practices, so all we can really say is… the next time you are looking for an unbiased review of a product, be sure whose review site you're actually looking at, if that's even a possibility, and keep in mind that everyone in the marketplace has a bias, even MythoSpheres Development, and any marketer pretending otherwise (on the internet or off) is just plain dishonest.

Of course some biases are better than others, i.e., a marketer trying to build and defend their reputation, for example, might have a little bit better bias than a marketer who is trying to avoid having to build and defend their reputation, or more to the point, than a marketer who is teaching others how to avoid having to build and defend their reputations.

Caveat emptor.