For quite a while now I've been among those warning that the wild-wild-West days of internet marketing were drawing to a close.
With Google's recent Panda updates, I am feeling somewhat vindicated.
The Panda updates have hit many IM sites very hard.
Of course, a lot more than Panda has been going on lately:
- AdWords has canceled the PPC accounts of thousands;
- PayPal has closed many IM-ers' accounts;
- Other payment processors are about to disallow IM vendors;
- Clickbank has recently de-listed hundreds of IM products;
- YouTube has dumped thousands of make-money-online videos;
- Amazon has pretty much ended PLR ebooks being sold on Kindle;
- Sales of IM-related products are down, refunds are up.
Am I okay with all these changes? Not exactly. But I do understand that this is what happens when some "opportunists" misbehave.
It is this way in all walks of society it seems. Because some abuse the system, everyone has to pay the price. It's not fair. It's not just. But it is the way things are.
The only thing we "good guys" can do about it is to work that much harder and hold ourselves to higher and higher standards.
As the old saying goes, "when the going gets tough, the tough get going."
So . . . are you ready to offer more value to real people? Are you ready to care even more about the quality of what you teach, what you sell, and about the quality of your web sites, pages and posts?
No? Then rest in peace with the dinosaurs. They couldn't adapt either.
Yes? Then welcome to the post-Panda, post-wild-wild-West internet marketing world. Time for everyone to grow up.